J’adore this news: Canadian E-Cig Company Launches E-Cigs For Her

Michael Siegel, School of Public Health

A popular Canadian electronic cigarette company based in Calgary, AB, is pushing the envelope in a creative and unique fashion that proves they are leaders in the tobacco harm reduction movement…

Expert quote:

“While it is well-recognized that nicotine plays a role in smoking addiction, little attention has been given to the behavioral aspects of the addiction. These devices simulate the smoking experience, which appears to make them effective as a smoking cessation tool.”

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