Why don’t fast-food companies offer loyalty cards?

chris-muller-e1320781448723-150x150Columbus Business First
Christopher Muller, School of Hospitality Administration

Why don’t I have a Wendy’s card or one from McDonald’s? Just looking through my own wallet, I see loyalty cards for Subway, Best Buy, AMC Theatres, Bravo-Brio and Larson’s Toys and Games. That’s just me. I’m sure you have cards for Panera, Starbucks or many other retailers and restaurants…

Expert quote:

“(Quick service restaurant) leaders have had a hard time with the sheer size of the customer base to find an efficient manner.”

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