Companies, Wake Up: Data Is a Strategic Resource

in 2014, Blogs, Kenneth Freeman, Newsmakers, OP-EDs by BU Professors, Wall Street Journal
March 27th, 2014

FreemanKennethWall Street Journal “The Experts Blog”
By Kenneth Freeman, School of Management

In many companies, data is not considered a strategic resource. In these companies it has played a secondary role to products and services, and the processes and systems utilized for data collection are not linked…

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