Headless Web Traffic Threatens Internet Economy

carroll_johnE-Commerce Times
John Carroll, College of Communication

Online advertising is in serious jeopardy due to the proliferation of bogus content sites serving ads and the armies of botnets that deliver fake traffic to them. It’s challenging enough to get Web users interested enough to click on an ad, but now it seems a huge number of ads that supposedly are clicked on aren’t even being viewed by human beings…

Expert quote:

“It’s one more element that could alienate advertisers. You’ve got an ad environment where the vast majority of the audience ignores Internet advertising entirely. That’s discouraging,”

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