Selling Schadenfreude: Inside the World of ‘Prankvertising’

Edward Boches, College of Communication

A demon-possessed baby ran rampant in the streets of New York in January, lunging at passerby, spewing projectile vomit and even flipping off the police. It wasn’t a sign of the end times, though. It was a marketing stunt to promote Devil’s Due, a new horror movie…

Expert quote:

“We like to see each other’s lives and foibles and accidents. It sort of feels more real world and something that might…approximate in a way our own lives and our own experiences.”

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