Yes, Chipotle Has a Show—And So Will a Lot of Your Favorite Brands

Edward Boches, College of Communication

Chipotle doesn’t make commercials. At least, not the 30-second kind. The popular burrito chain is instead launching a new online comedy series about the agriculture industry on Hulu…

Expert quote:

“In the early days, the brands did everything other than own the networks. In an odd way, this is a kind of return to that.”

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