Taco Bell to roll out major beverage expansion

chris-muller-e1320781448723-150x150USA Today
Christopher Muller, School of Hospitality Administration

Taco Bell has seen the future of fast food, and it might not be what folks eat — but what they drink…

Expert quote:

“Beverages are a significant portion of profits. You’re basically serving water with ice.” Drinks can account for 30% to 40% of sales — and can quickly boost profits 10% to 15%.”

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