The Most Embarrassing Retail Moments of 2013

cakebread_chrisYahoo! Shine
Chris Cakebread, College of Communication

Even when a beloved brand is at the top of its game, just one slip-up — say, a cringe-worthy ad or an attempt at risqué humor, can cause it to fall swiftly from grace…

Expert quote:

“Before the days of social media, a PR company would filter all of a company’s ads and public statements to make sure its messages were appropriate. Nowadays, when companies misstep, consumers hear about it quickly through screen shots, shares, and tweets. Social media also allows people to communicate directly with companies, giving them influence over branding decisions, even the power to make big corporations apologize.”

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