Study Shows an Increase in Local Competition Encourages Negative Review Fraud on Yelp

in 2013, Blogs, BU Today, Georgios Zervas, Newsmakers, School of Management
November 5th, 2013

zervasMarketing Pilgrim
Georgios Zervas, School of Management

Yelp knows they have a problem with fake reviews..

Expert quote:

“I have a lot more faith in a business with 3½ stars and 100 reviews than I do in one with 4 stars and just 3 or 4 reviews. That’s common sense.”

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