Study Shows an Increase in Local Competition Encourages Negative Review Fraud on Yelp

zervasMarketing Pilgrim
Georgios Zervas, School of Management

Yelp knows they have a problem with fake reviews..

Expert quote:

“I have a lot more faith in a business with 3½ stars and 100 reviews than I do in one with 4 stars and just 3 or 4 reviews. That’s common sense.”

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