How do you handle bad online reviews?

in 2013, CNNMoney.com, Georgios Zervas, Newsmakers, School of Management
November 4th, 2013

zervasCNNMoney.com
Georgios Zervas, School of Management

It’s not uncommon to receive a few negative reviews, but what’s the best way to handle it?

Expert quote:

“Fake reviews happen everywhere.  [It] might be real or it might be fake. But Yelp finds it suspicious enough to avoid publishing it.”

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