John Maguire has a plan to save Friendly’s

in 2013, Boston Globe, Christopher Muller, Newsmakers, School of Hospitality Administration
August 25th, 2013

chris-muller-e1320781448723-150x150Boston Globe (subscription required)
Christopher Muller, School of Hospitality Administration

One afternoon in summer 2012, the new CEO of Friendly’s Ice Cream, John Maguire, got a call from the company’s longtime public relations chief, Maura Tobias…

Expert quote:

“You can’t build off family anymore — it doesn’t work. There is no family.”

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