In Mobile Video Ads, Good Things Must Come in Small Packages

edwardE-Commerce Times
Edward Boches, College of Communication

When the expected surge in mobile video advertising arrives, it’s not just consumers who will have adjustments to make…

Expert quote:

“What always happens when a new medium comes along, social or mobile, is that the industry ports its old ways of doing things and creating content to a new medium and screen. Then eventually it figures out what actually works. Often it’s not the old model.”

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