With flame of humanity, banks try to melt icy image

in 2013, Boston Globe, College of Communication, John Verret, Newsmakers
August 7th, 2013

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John Verret, College of Communication

Banks are trying to wipe away years of bruising headlines and blame for the financial crisis with a simple message: They care about you…

Expert quote:

“They’re all fishing. They’re all trying to protect their base and trying to get as much new business as they can.”

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