Boston’s online radio frontier

carroll_johnCommonWealth Magazine
John Carroll, College of Communication

Boston’s two daily newspapers look at news very differently, so it’s no surprise that they are experimenting with online radio very differently…

Expert quote:

“Talk radio does appeal to an older audience, and older audiences tend to be less comfortable with technology. Talk radio tends to be listened to in automobiles—not exclusively, but largely. The numbers [of listeners] you can get through the Internet is going to be much lower among that age demographic.”

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