Mega ad merger may shake up Boston

berkovitz2-150x150Boston Herald
Tobe Berkovitz, College of Communication

The impending merger of Omnicom Group and Publicis Groupe into the world’s largest advertising holding company is part of a longstanding evolution in the industry forced by the Internet that has already hit Boston ad agencies, experts said…

Expert quote:

“When these big companies sneeze, everyone catches cold. This will have an impact on the Boston ad industry. But it will take a while for that to shake out.”

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