B&N CEO Gets the Hook on Losses From Nook

VenkatramanNE-Commerce Times
N. Venkat Venkatraman, School of Management

Against a backdrop of weak book sales and troubles with its Nook device, Barnes & Noble has announced big changes in its management ranks…

Expert quote:

“Nook does not have a scale advantage, nor any user experience that is distinctive I was never optimistic that B&N could pull it off, as it is not core to their corporate DNA.”

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