Report: Viewers not pleased with latest Apple ads

in 2013, College of Communication, Edward Boches, Newsmakers, USA Today
June 27th, 2013

edwardUSA Today
Edward Boches, College of Communication

Investors don’t like their stock…

Expert quote:

“In a manifesto ad, it’s hard not to come across as self indulgent. And even though it suggests the wonderful things Apple products can do, the ad lacks joy.”

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