What should a shirt cost?

in 2013, Boston Globe, College of Communication, Ellen Ruppel Shell, Newsmakers
May 19th, 2013

ruppel-shell_ellenBoston Globe (subscription required)
Ellen Ruppel Shell, College of Communication

It’s easy to feel powerless against the tidal wave of discount clothes, the pull of $5 chinos for a fast-growing boy, the trendy summer dresses that are bombarding my inbox, starting at $14.99…

Expert quote:

“Consumers have more power than they think.”

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