B&N Investors Salivate Over Microsoft Nook Deal

VenkatramanNE-Commerce Times
N. Venkat Venkatraman, School of Management

Barnes & Noble investors reacted with pure unadulterated joy to the possibility that Microsoft is considering entering the e-book market and will acquire the company’s Nook unit for a whopping US$1 billion…

Expert quote:

“Microsoft is trying to explore every possible avenue to create the third mobile ecosystem around the Windows platform in phones and tablets. B&N needs to offload the Nook business as part of its restructuring.”

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