Emotional high from cheap deals

ruppel-shell_ellenHamilton Spectator
Ellen Ruppel Shell, College of Communication

The search for bargains is so ingrained in today’s discount shopping society that few consumers stop to think about where their clothing and other purchases come from, experts in consumer psychology say…

Expert quote:

“What if consumers knew there was a tag that said this is going to cost another five or 10 per cent, but this product is ethically sourced, we guarantee it. I think some consumers wouldn’t buy it, but many of us would.”

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