Here’s What BMW Has Learned About Chinese Consumer Habits And Preferences

in 2013, College and Graduate School of Arts and Sciences, International Business Times, Joseph Fewsmith, Newsmakers
May 3rd, 2013

FewsmithInternational Business Times
Joseph Fewsmith, College of Arts & Sciences

Like all other major car companies, Bayerische Motoren Werke AG (FRA:BMW) is looking to China not just to offset the downturn in Europe but also because China is where the most lucrative growth in the global auto market will take place in the foreseeable future…

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