Phone Passions Runneth Over in Satirical Lumia Ad

cakebread_chrisE-Commerce Times
Chris Cakebread, College of Communication

Microsoft has launched an ad for Nokia’s Lumia Windows Phone, presumably with the goal of neutralizing competitors enough to make some inroads in the hot mobile market…

Expert quote:

“Strategically this is a derivative — us against them — and execution with no unique point of view that has been done hundreds of time before.”

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