Interactive ATMs lead Bank of America rebranding effort

berkovitz2-150x150Boston Herald
Tobe Berkovitz, College of Communication

Bank of America will roll out new interactive ATMs with video links to tellers in Boston later this month as the financial behemoth prepares to kick off a major rebranding campaign this weekend…

Expert quote:

“What advertising does is make a promise, but the company needs 
to keep that promise.”

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