Wall St. will keep close iWatch on Apple product

in 2013, Boston Herald, N. Venkat Venkatraman, Newsmakers, School of Management
March 8th, 2013

VenkatramanNBoston Herald
N. Venkat Venkatraman, School of Management

Apple’s stock could get a needed boost later this year, when the company is expected to ride the wearable technology wave with the debut of a wristwatch aimed at tapping into the 
$6 billion smart watch market…

Expert quote:

“It is clear that Apple needs to create a new category and do it soon. A watch is easier to launch than a TV. It’s easier to produce since it is a variation on the iPod mini and the iPhone, and uses the same app structure and Siri plus Bluetooth integration. Moreover, it has global appeal and can rekindle Apple’s cool factor.”

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