Wall St. will keep close iWatch on Apple product

VenkatramanNBoston Herald
N. Venkat Venkatraman, School of Management

Apple’s stock could get a needed boost later this year, when the company is expected to ride the wearable technology wave with the debut of a wristwatch aimed at tapping into the 
$6 billion smart watch market…

Expert quote:

“It is clear that Apple needs to create a new category and do it soon. A watch is easier to launch than a TV. It’s easier to produce since it is a variation on the iPod mini and the iPhone, and uses the same app structure and Siri plus Bluetooth integration. Moreover, it has global appeal and can rekindle Apple’s cool factor.”

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