Global Soccer Scandal: The Experts Sound Off

shorr_frankThe Hollywood Reporter
Frank Shorr, College of Communication

A global soccer match-fixing scandal is unlikely to have a major immediate effect on sponsorship and TV rights deals, but has the potential to have longer-term fallout, according to sports industry experts…

Expert quote:

“In the short term, sponsors and television rights holders will be apprehensive, but probably not react until specific names and clubs are implicated.”

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