Brands Capitalize on the ‘Impending Apocalypse’

in 2012, Business Week, College of Communication, John Verret, Newsmakers, Tobe Berkovitz
December 19th, 2012

berkovitz2-150x150verret_johnBusiness Week
Tobe Berkovitz, College of Communication
John Verret, College of Communication

On Monday, Jell-O released a TV spot in which a company executive decked out in survivalist fatigues ascends a Mayan temple with a crate of Jell-O pudding…

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