Trust The Label: Eco-Friendly Consumers Really Do

in 2012, Barbara Bickart, Newsmakers, School of Management, Wall Street Journal
December 5th, 2012

Professor Barbara BickertWall Street Journal (subscription required)
Barbara Bickart, School of Management

Consumer demand for products that reassure them of their virtue has been a big thing for a long time, from dolphin-free tuna to forest-friendly tissue paper…

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