Sandy to be boon for sweeps

in 2012, Boston Herald, College of Communication, Newsmakers, Tobe Berkovitz
October 29th, 2012

berkovitz2-150x150Boston Herald
Tobe Berkovitz, College of Communication

It’s a sweeps month bonanza for Boston TV stations — the mammoth hurricane rocketing toward the East Coast is expected to draw big audiences during one of the most critical ratings periods of the year…

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