Campaign Ad Music: It’s All About Emotional Response

in 2012, College of Communication, Newsmakers, NPR, Tobe Berkovitz
October 26th, 2012

Tobe Berkovitz, College of Communication

With Election Day looming, political war rooms are cranking out television ads hoping to sway undecided voters. News outlets — like ours — have been picking apart the torrent of images and messages this season, but what about the music?…

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