Campaign Ad Music: It’s All About Emotional Response

in 2012, College of Communication, Newsmakers, NPR, Tobe Berkovitz
October 26th, 2012

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Tobe Berkovitz, College of Communication

With Election Day looming, political war rooms are cranking out television ads hoping to sway undecided voters. News outlets — like ours — have been picking apart the torrent of images and messages this season, but what about the music?…

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