In pursuit of coveted independents, campaign ads invade local TV news

in 2012, College of Communication, John Carroll, Newsmakers, Washington Times
September 3rd, 2012

carroll_johnWashington Times
John Carroll, College of Communication

They were once an oasis immune to political advertising, but the commercial breaks during local newscasts have now become the most sought-after slots for campaigns’ ads after they discovered the programs are a gold mine of independent-minded viewers…

View article

Comments are closed.