Top college applicants now seek ‘academic rigor’
Robert Brown, President, BU
Jean Morrison, Provost, BU
Kelly Walter, Assistant Vice President & Executive Director, Admissions
Stephen Burgay, Senior Vice President, External Relations
Boston University has some of the swankiest student amenities around: There’s a dorm with walk-in closets and plasma TVs and a gym with a 35-foot rock climbing wall and a “lazy river’’ fitness pool that would not be out of place at a water park.
But in the school’s new recruiting brochure, those perks don’t show up until page 29. Instead, BU’s pitch to prospective students starts on page 3 with a paean to “a notoriously hard grader,’’ “one of the toughest professors you’ll ever meet.’’…