L.L. Bean and AOTA Announce Partnership to Promote Safe and Healthy Use of Bookpacks
Contact: Mark Toth, | email@example.com
(Boston, Mass.) — The American Occupational Therapy Association (AOTA) and the L.L. Bean Company have teamed up to raise awareness about safe and healthy ways to carry bookpacks. The goal of this collaboration is to provide health, wellness and prevention strategies to keep individuals and society healthy via a brochure with tips for properly selecting, loading and wearing a bookpack.
Karen Jacobs, associate professor of occupational therapy at Boston University’s Sargent College of Health and Rehabilitation Sciences and former AOTA President, pioneered the partnership with L.L. Bean and worked closely with the company through all stages of the project. Two years ago, Jacobs initiated a consumer fact sheet on proper bookpack usage, and later decided to take the idea to L.L. Bean.
“L.L. Bean was very receptive regarding my idea to provide free education on bookpack safety with their product,” says Jacobs. “The partnership is a good match.”
Jacobs believes that since occupational therapists work with students, administrators, teachers, and parents in schools throughout the U.S., their accessibility and expertise are perfect for the education project. In addition, she is advising a research project on bookpacks at a middle school in Andover.
The brochures are being distributed in L.L. Bean stores and mailed to occupational therapists in schools across the country. The same information is appearing on hangtags attached directly to bookpacks, in L.L. Bean catalogs, and on the World Wide Web at www.llbean.com and www.aota.org.