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‘Jeep’ takes top prize in this year’s #BrandBowl

February 8, 2016
Best advertisement at Super Bowl 50? Jeep's 75th anniversary black and white ad beat out the competition, says College of Communication professor Edward Boches, who was the driving force behind four Super Bowl ads over the course of his career in advertising: "By avoiding familiar jokes, visual gags or over dependence on celebrities, Jeep wins. True, there were some images of actors, but the black and white ad was about the product, its history and the role its customers and users have played in building the storied brand. And, in a nod to the impact of modern technology, Jeep made a spot using the vertical video format popularized by our smartphones, a forward-looking complement to a concept that looked back in time." Image via Flickr.

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