International Marketing Graduate Diploma
The Graduate Diploma in International Marketing is a focused program that offers the student a strong foundation in the latest innovative marketing techniques. You’ll discover the power of social media and learn essential Internet-based marketing skills necessary for today’s highly competitive international market, such as web design, SEO, and SEM. With the program’s solid international foundation, students can enroll in online and blended classes with our foreign partners in Europe and Latin America, as well as attend courses on campus. Our students engage with other students from around the world while learning about marketing in Latin America, Europe, the Middle East, and Asia—in a highly sophisticated web environment.
Students who complete the Graduate Diploma in International Marketing will be able to demonstrate:
- Specific marketing skills building on the basics to include web design, search engine optimization (SEO), search engine marketing (SEM), email marketing, and pay-per-click (PPC). Students will have also mastered related marketing concepts, including social media marketing.
- The skills necessary to design and optimize websites, and engage in a broad range of innovative marketing techniques.
- A knowledge-base and expertise of international marketing and management that enables them to successfully compete in the global economy.
Transfer of Credits to Degree Programs
Individuals considering using diploma courses toward the Master of Science in Administrative Studies (MSAS) degree or a specific online Master of Science in management must:
- Apply to the MSAS program prior to completing two courses
- Recognize that grades earned in diploma courses will not be used in the admission decision process
- Complete the additional prerequisite courses for the selected concentration
- Meet the department’s academic admission requirements
Prior to starting a diploma program, students are required to submit a graduate diploma application and an official transcript conferring a bachelor’s degree from a regionally accredited institution (or the international equivalent).
Students must complete the prerequisite requirement of MET AD 510 Mathematics for Management, or pass a waiver exam. Online students must complete ALEKS (an online math tutorial).
A 3.0 GPA is required for diploma award, and no course with a grade below B- may be credited toward the diploma.
(Five courses/20 credits)
MET AD 648 Ecommerce
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [ 4 cr. ]
|E1||IND||FLR 122||T||11:00 am – 2:00 pm|
|E2||IND||CAS 225||M||6:00 pm – 9:00 pm|
|E3||IND||KCB 107||W||6:00 pm – 9:00 pm|
MET AD 737 Innovative Marketing Techniques
Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [ 4 cr. ]
|C1||IND||COM 217||W||6:00 pm – 9:00 pm|
MET AD 856 Market and Economic Research and Analysis
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation. [ 4 cr. ]
|A1||IND||CGS 525||M||6:00 pm – 9:00 pm|
Plus two electives selected from Administrative Sciences courses with advisor’s approval.
View all Administrative Sciences graduate courses.