International Marketing Graduate Certificate
The International Marketing certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.
Students who complete the Graduate Certificate in International Marketing will be able to demonstrate:
- Specific marketing skills, building on the basics to include web design, search engine optimization (SEO), search engine marketing (SEM), email Marketing, and pay–per-click (PPC). Students will also have mastered related marketing concepts, including social media marketing.
- The skills necessary to design and optimize websites, and engage in a broad range of innovative marketing techniques.
- Knowledge and expertise of international marketing and management that enables them to successfully compete in the global economy.
Available on campus and in the following format:
Transfer of Credits to Degree Programs
Individuals considering using graduate certificate courses toward the Master of Science in Administrative Studies (MSAS) or the online MS in International Marketing Management (MSIMM) must:
- Apply to the MSAS or MSIMM program prior to completing two courses
- Recognize that grades earned in certificate courses will not be used in the admission decision process
- Meet the department’s academic admission requirements
Program Requirements—On Campus
Prior to starting a certificate course, students are required to submit a certificate application and evidence of a bachelor’s degree from a regionally accredited institution (or the international equivalent).
A 3.0 GPA is required for certificate award, and no course with a grade below B- may be credited toward the certificate.
(Four Courses/16 credits)
MET AD 648 Ecommerce
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [ 4 cr. ]
|E1||IND||FLR 122||T||11:00 am – 2:00 pm|
|E2||IND||CAS 225||M||6:00 pm – 9:00 pm|
|E3||IND||KCB 107||W||6:00 pm – 9:00 pm|
MET AD 737 Innovative Marketing Techniques
Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [ 4 cr. ]
|C1||IND||COM 217||W||6:00 pm – 9:00 pm|
Plus two electives selected from Administrative Sciences courses with advisor’s approval.
Program requirements for the online International Marketing Graduate Certificate can be viewed here.
View all Administrative Sciences graduate courses.