Innovation & Entrepreneurship Graduate Certificate
The Graduate Certificate in Innovation & Entrepreneurship focuses on providing students with key managerial competencies required in today’s and tomorrow’s rapidly changing technological, economic, and cultural environments—ranging from start-ups to large multinational companies, and from high-tech and biotech companies to more traditional environments such as retail, health care, and financial services.
Students who complete the Graduate Certificate in Innovation & Entrepreneurship will be able to demonstrate:
- An understanding of varieties of innovation and the commercialization of technology, the changing basis of competitive advantage over time, and the modern approaches to adding value to products and services, including user interfaces, user experience, and consumer branding.
- The ability to apply research-based concepts concerning innovation and to manage the commercial development and improvement of products and services.
- The skills to understand and apply critical and innovative thinking from a global perspective, combined with enhanced communication skills and the technical tools necessary for business decision-making.
Transfer of Credits to Degree Programs
Individuals considering using advanced certificate courses toward the Master of Science in Administrative Studies (MSAS) degree must:
- Apply to the MSAS program prior to completing two courses
- Recognize that grades earned in certificate courses will not be used in the admission decision process
- Complete the additional prerequisite courses for the selected concentration
- Meet the department’s academic admission requirements
Prior to starting a certificate course, students are required to submit a certificate application and evidence of a bachelor’s degree from a regionally accredited institution (or the international equivalent).
A 3.0 GPA is required for certificate award, and no course with a grade below B- may be credited toward the certificate.
(Four courses/16 credits)
MET AD 737 Innovative Marketing Techniques
Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [ 4 cr. ]
|D1||IND||Goncalves||CAS 428||R||6:00 pm – 8:45 pm|
MET AD 741 The Innovation Process: Developing New Products and Services
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [ 4 cr. ]
|C1||IND||Unger||PHO 203||W||6:00 pm – 8:45 pm|
Plus two electives selected from Administrative Sciences courses with advisor’s approval.
View all Administrative Sciences graduate courses.