Electronic Commerce, Systems & Technology Graduate Certificate
The Graduate Certificate in Electronic Commerce, Systems & Technology provides specialized study in the exciting commercial aspects of the Internet as well as its architecture and design. Areas of study include electronic commerce technology, e-business applications, security issues, and financing operations as well as the development of personal web competencies.
Students who complete the Graduate Certificate in Electronic Commerce, Systems &Technology will be able to demonstrate:
- An appreciation of the tremendous opportunities afforded by the web, with skills in electronic business strategy; e-commerce marketing; electronic business technology; and e-commerce website design, functionality, and development.
- The technical skills to be able to write and put into operations a firm’s Internet strategy.
- Specific skills and abilities necessary to operate in a global environment and use a broad range of innovative marketing techniques, ranging from search engine marketing to social media strategies.
Transfer of Credits to Degree Programs
Individuals considering using advanced certificate courses toward the Master of Science in Administrative Studies (MSAS) degree must:
- Apply to the MSAS program prior to completing two courses
- Recognize that grades earned in certificate courses will not be used in the admission decision process
- Complete the additional prerequisite courses for the selected concentration
- Meet the department’s academic admission requirements
Prior to starting a certificate course, students are required to submit a certificate application and evidence of a bachelor’s degree from a nationally accredited institution.
A 3.0 GPA is required for certificate award, and no course with a grade below B- may be credited toward the certificate.
(Four courses/16 credits)
MET AD 648 Introduction to Electronic Commerce, Systems, and Web Design
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [ 4 cr. ]
|E2||IND||Shahossini||GCB 203||M||6:00 pm – 9:00 pm|
|E3||IND||Chee||KCB 107||R||6:00 pm – 9:00 pm|
|EL||IND||Chee||BRB 121||T||12:30 pm – 3:30 pm|
MET AD 737 Innovative Marketing Techniques
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty-first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [ 4 cr. ]
|EL||IND||Pandit||CAS B27||W||6:00 pm – 9:00 pm|
Plus two electives selected from the MS in Administrative Studies degree concentration in Electronic Commerce, Systems & Technology, with advisor’s approval.
View all Administrative Studies graduate courses.