Kip Becker

Professor Kip Becker

Associate Professor of Administrative Sciences;
Director of International Academic Initiatives

PhD, Florida State University
MBA, Wilmington College
MA, BA, University of Delaware

Dr. Becker has published more than sixty articles and book chapters, both nationally and internationally, in the areas of international management, electronic commerce, strategy, marketing, and global service sector issues. He serves as editor of the Journal of Transnational Management and co-editor of the Journal of Euromarketing. He is on the editorial review boards of Advances in Competitiveness Research, International Journal of Organizational Analysis, PRAGYAA—Journal of Management, Strategic Outsourcing, The Journal of Teaching in International Business, and the Journal of Business and Information Technology. Becker is a member of the board of the International Management Development Association and is country director for the United States, Board of the European and Mediterranean (EuroMed) Research Business Institute (EMRBI). Additionally, he has owned a waterfront restaurant and is president of Northwind Management International, which conducts management training and consulting with companies, governments, and associations worldwide. He is a prolific researcher who oversees graduate, undergraduate, online, and international program development and implementation. Becker teaches courses in electronic commerce, international business, marketing, and strategy. In 2012, Becker was honored for 25 years of contributions to international business marketing by the Academy for Global Business Advancement.

  • MET AD 749 – International Economics
  • MET AD 764 – Multinational Tactics and Strategy
  • MET AD 648 – Introduction to e-Commerce
  • MET AD 773 –International Business Simulation
  • CEU SPAIN 2010

Appointments

Country Director for the United States, Board of the European and Mediterranean (EuroMed) Research Business Institute (EMRBI).

Collaborative Member, Institute for Market Research and Strategy (iMARKE), University of Minho, Portugal

Editor, Journal of Transnational Management

Technology and Business Editor, Journal of Euromarketing

Honors

Twenty-five years of contributions to international business marketing, Academy for Global Business Advancement, 9th Annual World Congress (2012).

Books, Chapters, and Journal Articles

Becker, K., and Lee, J. W. “The Roles of Technology and Social Influence in the Acceptance of Social Networking Sites.” Proceedings of the 22nd Annual World Business Congress of the International Management Development Association vol 22, edited by T. D. Harcar and E. Kaynak. Hummelstown: International Management Development Association (2013): 88-95.

Lee, J., and Becker, K. “Causal Relationship between Information Communications Technology and Economic Growth in European Countries.” Journal of Euromarketing 20 (2012).

Becker, K., Vijay, K., and Nobre, H. “Company Integrity Management in the New Social Network Environment: A Comparison of Large and Small Firms on Facebook.” Advances in Global Management Development vol. 20 (2011): 268–72.

Becker, K., Nobre, H., and Vijay, K. “Company Integrity Management in the New Social Network Environment: a study of small, medium and large firms on Facebook and Twitter.” In Proceedings of 4th Annual EuroMed Conference on Business Developments across Countries and Cultures, Elounda, Crete, Greece (EuroMed Press: 2011).

Nobre, H. M., and Becker, K. “Analysis of Brand Personality, Passion and Intimacy-Loyalty Relationships on Business Continuity.” In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, edited by A. Patterson and S. Oakes, Academy of Marketing. University of Liverpool Management School, United Kingdom (2011).

Becker, K., Lee, J. W., and Nobre, H. M. “The New E-commerce Freeloaders: Effects on Consumer Behavior and Decision Making.” International Journal of Technology Marketing 5, no. 4, Inderscience Publishers (Bucks, UK, December 2010). ISSN: 1741-878X.

“The International Business Model.” iMARKE:Investigação em Marketing e Estratégia, University of Minho (Braga, Portugal, November 2010).

“Innovative Competitiveness, Rethinking the International Business Model.” Instituto Superior de Administração E Gestão (Porto, Portugal, November 2010).

Becker, K., and Nobre, H. M. “The Role of Consumer Brand Relationships in Understanding Multi-Brand Syndic Consumption.” European Academy of Marketing—Regional/Eastern (Budapest, Hungary, September 2010).

Becker, K., and Nobre, H. M. “The Influence of Consumer-Brand Relationships and Business Continuity.” Advances in Global Management Development 19 (2010): 395–401. ISBN: 1888624094.

Becker, K., Lee, J. Y., and Nobre, H. “Internet Freeloaders and Ecommerce Decision Making.” International Journal of Technology Marketing 5, no. 4 (2010): 291–302.

Nobre, H. M., K. Becker, and C. M. Brito. “Brand relationships: A personality-based approach.” Journal of Service Science and Management (2010): 206-217.

“Positioning Strategies against Nations with Perceived Quality Advantages.” Journal of Transnational Management 14, no. 1 (2009): 1-25.

Becker, K., and S. Ting Chong. “Beyond Borders in a Global Service Economy.” Global Business: The Challenges and Responsibilities in a World of Shifting Alliances, edited by E. Kaynak and T. Harcar. International Management Development Research Yearbook, Advances in Global Management Volume XIV (2005): 740-748.

Culture and International Business, Jaico Publishing House, Mumbai, India, 2004. ISBN 81-7992-287-1.

Islam and Business, International Business Press, 2004. ISBN: 0-7890-2517-5 (soft cover); ISBN: 0-7890-2516-7 (hard cover).

El-Said, H., and Kip Becker (Editors). Management and International Business Issues in Jordan: The Potential of an Arab Singapore? Haworth Press, Binghamton, NY, 2001.

“Trade Creation and Trade Diversion for Mercosur.” Journal of Euromarketing 10, no. 2 (2001): 67-105.

Editor, Culture and International Business. Haworth Press, Binghamton, NY, 2000.

“International Business Strategies and Multinational Corporations.” Chapter 21 in Readings in Strategy and Strategic Planning, edited by H. Costin. Dryden Press, 1998: 329-362.

Kaynak, E., Kip Becker, and O. Kucukemiroglu (Editors). Global Business Prospects and Challenges: Enhancing and Developing World  Markets Through Global Competitive Strategies, Proceedings of the Seventh World Business Congress, Dominican Republic, 1998.

“EU I Zemlije Istocne I Centraline Europe (European Union and the Marketing Issues of Importance to East and Central Europe.” Chapter 18 in Medunarodni Marketing: Od Izvohog Ka Globalnom Konceptu, edited by Mile Jovic. Belgrade,Yugoslavia, 1997: 579-617.

“Kanali distribucije I promocija u Eu-pouke za firme iz Centralne I Istocne Evrope (Distribution Channels and Promotion in the EULessons for CEEC Firms).” Marketing 27, no. 4 (Winter 1996): 185-195.

“Marketing Issues and the European Common Market.” Chapter 15 in Managing in the Global Economy: The European Union, edited by H. Costin. Dryden Press, 1996: 311-330.

“The Marketing Mix and the European Marketplace.” Chapter 16 in Managing in the Global Economy: The European Union, edited by H. Costin. Dryden Press, 1996: 331-350

Kaynak, E., D. Lascu, and K. Becker, Editors. “Restructuring for Global Production, Service Needs, and Markets: Business Strategy and Policy Development for a Global Economy and Projections for the Twenty First Century.” In Proceedings of the Fifth World Business Congress. International Management Development Association. Bermuda, 1996.

“Medical Research Incorporated.” In Cases in Marketing Management, edited by L. Moutinho. Addison-Wesley: London, 1995: 204-217.

“Medical Research Incorporated.” Instructor’s notes, Instructor’s Guide to Accompany Cases in Marketing Management, edited by L. Moutinho. Addison-Wesley, London, 1995: 91-95.

Becker, K., and D. Lascu, Editors. “The Structure and Process of Globalization in Business and Education.” International Management Development Association Proceedings Interim conference, 1995.

Zurawacki, L., and Kip Becker. “Marketing Issues and Strategies for Change in the Central/Eastern European and CIS Countries.” Journal of Euromarketing 3, no. 2 (1994): 61-90.

“Sungard Data Systems, Inc.” In Cases in Marketing of Services: An International Collection, edited by A. Meidan and L. Mountinho. Addison-Wesley, Wokingham, England, 1993: 289-304.

“Sungard Data Systems, Inc.” Instructor’s notes, Instructor’s Manual for Cases in Marketing of Services: An International Collection, edited by A. Meidan and L. Mountinho. Addison-Wesley, Wokingham, England, 1993: 222 -227.

Becker, K., and B. Rosenbloom. “Problemas en el Desarrollo de Canalesde distribucion de Sericios en los Mercados Internacionales.” Informacion Comercial Espanola 692 (April 1991): 51-67.

Bekiroglu, H., and K. Becker. Publishing Guide for Engineering Sciences. Operations Research Society of America, 1986.

Becker, K., and G. Brehm. Managing and Organizing for Change. Ginn Press, Lexington, MA, 1986.

Articles in Refereed Proceedings

“Implications of Consumer-Brand Relationships on Branding Continuity.” Proc. 2nd EMAC Regional Conference—Marketing Myths and Methodology, by Nobre, H. (Romania, 2011): 177–83.

Becker, K., Chitkushev, L., Greiman, V., and Zlateva, T. “Evolving an Information Security Curriculum: New Content, Innovative Pedagogy and Flexible Delivery Formats.” Proc. 6th International Conference on Information Warfare and Security, George Washington University (Washington, D.C., 2011): 268.

Becker, K., and Lee, J. Y. “Causal Relationship between Information Communications Technology and Economic Growth in European Countries.” Proc. International Management Association Conference vol. 20 (Poland, 2011): 351–58.

Becker, K., Kanabar, V., and Nobre, H. “Company Integrity Management in the New Social Network Environment: A Study of Small, Medium and Large Firms on Facebook and Twitter.” Proc. 4th Annual Conference of the EuroMed Academy of Business—Business Developments across Countries and Cultures (Elounda, Crete, Greece: EuroMed Press, 2011): 203–18. ISBN: 978-9963-711-01-7.

Becker, K., and Nobre, H. “Analysis of Brand Personality, Passion and Intimacy–Loyalty Relationships on Business Continuity.” Proc. University of Liverpool Management School (Liverpool, UK, 2011).

Becker, K., Lee, J.W., and Nobre, H.M. “The New E-commerce Freeloaders: Effects on Consumer Behavior and Decision Making.” Business Developments across Countries and Cultures, EuroMed Press (Cyprus, November 2010): 117–131. ISBN: 978-9963-634-83-5.

Becker, Kip, and H. M. Nobre. “An Analysis of the Influence of Consumer-Brand Relationships on Relationship Strength.” Brand, Identity and Corporate Reputation: 6th Book of Abstracts, International Conference of the Academy of Marketing, edited by Iglesias and Sing. Barcelona, Spain. April, 2010: 79.

Lee, J., and K. Becker. “Altering Assessment Environments and Subsequent Effects on Student Performance in Online Tests.” International Management Development Research Yearbook, Advances in Global Management Development Volume XVIII (2009): 119-126.

Nobre, H. M., C. M. Brito, K. Becker, and P. de Lencastre. “Analysis of Brand Personality: A Relationship Approach.” In Proceedings of 38th EMAC Conference. CD-ROM, Audencia School of Management, Nantes, France, 2009.

“Positioning Strategies Against Nations With Perceived Quality Advantages.” International Management Development Research Yearbook, Challenges in an Environment of Increasing Global Concern Volume XVII, edited by E. Kaynak and T. Harcar. Suriname, 2008: 9-17. Best Paper Award.

Nobre, H. M., C. M. Brito, K. Becker, and P. de Lencastre. “Relationship Model for Brand Personality: An Interpersonal Relationship Approach.” Marketing Landscapes, edited by K. Perks and P. Shukla. Brighton, U.K. European Marketing Academy, 2008.

“The Impact of Ecommerce and Information Technology in Developing Countries.” In Proceedings of the International Association for Development of the Information Society, edited by Kishnamurthy. Portugal, 2007: 230-235.

Nobre, H. M., C. M. Brito, P. de Lencastre, and K. Becker. “Relationship Branding: Personality-Based Approach.” In Proceeding of 36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World. Reykjavik University, Iceland, 2007: 173-176.

“The Global Service Economy: Off Shoring Capital, Jobs and Ideas.” Advances in Global Management Volume XV, edited by Kaynak and Harcar, 2006: 422-428.

Nobre, H., C. M. Brito, P. Lencaste, and K. Becker.Brands on the Internet: The Case of Boston Coffee Cake.” In Proceedings of IADIS (International Association for Development of the Information Society). Porto, Portugal, 2005.

Nobre, H., K. Becker, P. de Lencastre, and C. M. Brito. “Online Branding: Analysis of Market Effects on Brand Management.” In Business Excellence 03, Performance Measures, Benchmarking and Best Practices in the New Economy, edited by G. Putnik and A. Gunasekaran. CD-ROM, University of Minho, Guimaraes, Portugal, 2003.

Becker, K., and V. Kanabar. “The Digital Divide: Reality, Myth and Developing Nation Programs to Utilize Technology.” In Succeeding in a Turbulent Global Marketplace: Changes, Development and Creating Distinct Competencies, Proceedings of the 12th World Business Congress, edited by E. Kaynak and T. Harcar. Vancouver, 2003: 519-529.

“Implementation Framework and Meaningful Metrics for Successful Web Sites.” In Succeeding in a Turbulent Global Marketplace: Changes, Development and Creating Distinct Competencies, Proceedings of the 12th World Business Congress, edited by E. Kaynak and T. Harcar. Vancouver, 2003: 260-264

“Developing Tactical Strengths through Technology and Ecommerce Strategies Designed to Confront Shifting Global Challenges.” The Impact of Globalization on World Business, Proceedings of the 11th World Business Congress, edited by D. Fulya and Kaynak. Antalya, Turkey, 2002: 514-518.

“The Impact of information Technology in Developing Countries and Sustainable Development.” The Impact of Globalization on World Business, Proceedings of the 11th World Business Congress, edited by D. Fulya and Kaynak. Antalya, Turkey, 2002: 548-555.

“Electronic Commerce and International Trade.” Challenges and Opportunities for International Business in the Shifting Global Economic Environment, Proceedings of the Tenth World Business Congress, edited by Fatemi and Kaynak. Zagreb, Croatia, 2001: 351-362.

“The World Wide Web in South America.” Managing in a Turbulent International Business Environment, Proceedings of the IMDA World Business Congress, edited by McLean, Kaynak, and Aliaga. Alajuela, Costa Rica, 2000: 52-64.

“The Complexity of International Distribution Channels for Services.” Global Business in the Age of Technology, Proceedings IMDA World Business Congress, edited by Calingo, Kaynak, and McLean. California, 1999: 373-382.

“From Import Substitution to FDI Driven Exporting: The Development and Trade Implications of the Mexican Automobile Industry.” Global Business Prospects and Challenges: Enhancing and Developing World Markets through Global Competitive Strategies, Proceedings of the Seventh World Business Congress, edited by E. Kaynak, K. Becker, and O. Kucukemiroglu. Dominican Republic, 1998: 117-184

Becker, K., and D. Mejia. “Mexican Economy, Political Stability and Trade Implications.” Global Business Prospects and Challenges: Enhancing and Developing World Markets through Global Competitive Strategies, Proceedings of the Seventh World Business Congress, edited by E. Kaynak, K. Becker, and O. Kucukemiroglu. Dominican Republic, 1998: 146-154

Jovic’, Mile, and Kip Becker. “Internet I Izmenjena Marketing Paradigma 90-tih (Internet and Marketing Paradigm Shift in the 90s).” IUNET Internet Conference. Yugoslavia, May 1997.

“Foreign and Domestic Direct Investment: The Struggle to Assess the Cost Benefit Analysis of Investment Incentives.” Surviving Change in the International Business Environment, Proceedings of the Sixth IMDA World Business Congress, edited by E. Kaynak, A. Kara, and Sung-Soo Pyo. Republic of Korea, 1997: 71-85.

“Small- and Medium-Sized Businesses: International Opportunities and Strategies.” Structure and Process of Globalization in Business, Proceedings of the International Management Association, 1995: 63-66.

“Competitive Positioning Against Nations with Perceived Quality Advantages.” Managing East-West Business in Turbulent Times, IMDA Proceedings, edited by E. Kaynak and J. Nieminen. Turku School of Economics and Business Administration, 1993: 373-384.

“Corporate Structures, Innovation and Management Issues.” International Management Development Association, World Business Congress Proceedings. Halifax, Canada, 1992.

Becker, K., and B. Rosenbloom. “Designing Marketing Channels for Services.” In International Markets: Some Key Problem Areas, World Marketing Congress, Volume V (1991): 172-176.

Becker, K., and B. Rosenbloom. “Problems in Establishing Service Distribution Channels Across International Markets.” Dynamics of International Business, Proceedings of the European International Business Association, Volume 1. Spain, 1990.

“Corporate Structures for Multinational Environments: A Review.” International Marketing Strategies, Proceedings of European Marketing Academy XIX, Volume 1. Austria, 1990.

Bekiroglu, H., and K. Becker. “An Analysis of the Development of Management Science in Turkey” (abstract). Leading Edge Technologies and Advanced Modeling: ORSA/TIMS No. 28 (1990): 139.

“Issues Concerning International Site Location, Analysis and Implications.” Marketing Thought and Practice in the 1990, Proceedings of the European Marketing Academy, Athens, Greece XVIII, no. 1 (April 1989): 143-152.

“International Model for Strategic Service Sector Development.” Dynamics of International Business, Proceedings of the XV European International Business Association, Helsinki, Finland, Volume 2 (1989): 988-1004.

Becker, K., and H. Bekiroglu. “Non-Economic Factors Relating to Price Perception and Willingness to Purchase.” Proceedings of the Decision Science Institute Volume 2 (1989): 728-731.

“Purchasing Patterns and Advertisement Audience for Consumer Purchases and Repurchasing Decisions.” Developments in Marketing Science Volume XI, Proceedings Academy of Marketing Science, Montreal, Canada, 1988.

“Services—The Invisible Export.” Publication of the European Marketing Academy. Oxford, England, 1988.

“Trade Balance Issues and the International Competition for Consumers: Why Americans Don’t Buy American.” Publication of the Second International Conference on Marketing and Development. Budapest, Hungary, 1988.

“Advertising Development in the Republic of China and Its Marketing Implications for Third World Nations.” Publication of the Second International Conference on Marketing and Development. Budapest, Hungary, 1988.

Becker, K., and H. Bekiroglu. “International Competitive Strategies for Positioning Against Nations With Favored Perceived Quality.” Decision Science Institute Proceedings (1986): 509-511.

Bekiroglu, H., and K. Becker. “An Evaluation of International Journals in Decision Science.” Decision Science Institute Proceedings (1986):1177.

“Advertising Expectations and Actual Buying Behavior.” Proceedings of the Southeast American Institute of Decision Science (1986).

“Halo Effect Influences on the Japanese Product Price/Quality Relationship.” Proceedings of the Academy of Marketing Science (1986).

Presentations/Lectures

“Presenting an Effective Business Case Study.” Konya, Turkey, 2010.

“E-commerce Strategy.” Seminar, CEU, Madrid, Spain, 2010.

“Innovative Marketing Strategies.” Munich Business School, Munich, Germany, March 2010.

“Online Innovations for Teaching Effectiveness.” Instructional Innovation Conference, Boston University, Boston, Mass., March 2010.

“A Case Based Socratic Method Online Management Course.” Center Instructional Technology’s Instructional Innovation Conference, Boston, Mass., March 2010.

“Designing Marketing Strategies When Being Blown by the Winds of Change.” Instituto Superior de Administração e Gestão (ISAG), Porto, Portugal, January 2010.

What advice do you have for new students?

Consider what the world will be like in ten years and plan your education to provide you with the skills necessary to compete in that highly competitive international environment.

Extra!

Professor Becker was honored for 25 years of contributions to the field of international marketing. Read all about it.