Marketing Undergraduate Courses

Click on any course title below to read its description. Courses offered in the upcoming semester include a schedule, and are indicated by a label to the right of the title.

The organization and operation of marketing functions within individual firms. A look at methods of product determination, channels of distribution, and advertising and sales promotion. Administration of total marketing program. Readings, class discussions, lectures, and case analyses.  [ 4 cr. ]

Section Type Instructor Location Days Times
B1 IND Appeltans CAS B06B T 6:00 pm – 8:45 pm

Examines the tools and techniques of communications used in marketing products, ideas, or services. Focus on analyzing, designing, selecting, and evaluating marketing communication strategies.   [ 4 cr. ]

Section Type Instructor Location Days Times
A1 IND Santino MUG 205 M 6:00 pm – 8:45 pm

Organization of the marketing function in international business. How government policies and practices affect marketing. Comparative marketing strategies for doing business abroad. Examination of case studies.  [ 4 cr. ]

Section Type Instructor Location Days Times
C1 IND Rahman FLR 134 W 6:00 pm – 8:45 pm

The structure and operating procedures of advertising agencies and corporate advertising departments in relation to marketing. Active student participation in learning how advertising strategies and concepts are developed and executed. Includes readings, development of advertising strategies, screenings, and analysis of contemporary advertising.   [ 4 cr. ]

A broad view of consumer attitudes, behavior, and decision-making processes. Uses computer and case studies to supplement text readings.   [ 4 cr. ]

Discusses marketing management situations as a basis for examining various marketing research techniques. Uses methods of social and behavioral science in gathering, analyzing, and interpreting facts necessary for making decisions. Applications in professional practice.   [ 4 cr. ]

View the full list of Management Studies undergraduate courses.