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Master of Science in
International Marketing Management
Overview
The Master of Science in Management (MSM) specialization in International Marketing Management is a unique opportunity for those who have earned the graduate diploma to combine a mastery of general management principles in accounting, finance, operations, and leadership with expertise in global marketing strategies.
By completing only twelve courses, graduates of the MS in International Marketing Management will gain the advanced management knowledge required to handle high-level responsibilities and to achieve career advancement. Graduates will be able to apply best practices in management in order to lead their organizations and successfully:
- Design global marketing strategies for small, medium, and large companies
- Analyze the complexities of the global consumer market, e-commerce, business-to-business, and strategic supply chain management
- Conduct market research
- Apply Internet technology to marketing, business strategies, structures, and processes
- Assess the role of marketing in the development of new products and services
- Utilize cutting-edge techniques in the areas of advertising, public relations, and publicity
Requirements: Students must complete the six MSM core courses in addition to four International Marketing Management specialization courses and two Administrative studies graduate-level courses, chosen with the advice of the Administrative Studies coordinator.
The following is a tentative online course schedule for Fall 2009.
| Course # | Course Title | Class Dates |
|---|---|---|
| MET AD 642 DE | Project Managagement (Project Management Students Only) | September 2 - October 20 |
| MET AD 655 OL | International Business, Economics, and Cultures | September 2 - October 20 |
| MET AD 632 OL | Financial Concepts | October 26 - December 13 |
| MET AD 642 OL | Project Managagement | October 26 - December 13 |
Contact MET
Corporate Outreach
Boston University
Metropolitan College
755 Commonwealth Avenue
Boston, MA 02215
617-353-6001
metcorp@bu.edu
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