Category: Health Communication
Health Communication students enrolled in BU’s online graduate course Social Media Strategies and Tactics for Health Communicators (MET HC 763) will now receive a complimentary premium membership to the Mayo Clinic Social Media Network (MCSMN), a collaborative learning community focused on encouraging the safe and effective use of social media tools. Students who successfully complete the Mayo-Hootsuite four-hour training module—a requirement for MET HC 763—will earn the Social Media Basics for Healthcare Certificate from MCSMN, valued at 3.5 AMA PRA Category 1 Credits™ by Mayo Clinic College of Medicine and Science.
“This collaboration elevates the educational experience for our students and is an asset to their future networking and career advancement,” said BU Health Communication Program Director Leigh Curtin-Wilding, MSc.
Social Media Strategies and Tactics for Health Communicators is one of the four courses comprising Boston University’s online Graduate Certificate in Visual & Digital Health Communication. It is also available as an elective in the online Master of Science in Health Communication program.
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In a promising development for public relations professionals seeking entry into high-growth health-related fields, Boston University’s Metropolitan College will now waive two required courses in the Master of Science in Health Communication (MSHC) program for admitted students bearing the Accreditation in Public Relations (APR) credential.
With the waiver, which grants accredited MSHC candidates exemptions from Contemporary Public Relations (MET HC 756) and Media Relations for Health Communicators (MET HC 758), students can earn their master’s degree in as few as 14 months and save an estimated 20 percent in projected tuition costs. APR-holding applicants may also forgo the admissions essays normally required and instead submit a brief professional statement. The dispensation comes in recognition of the expertise in strategic communication and ethical standards achieved by those holding the APR.
A pair of Boston University Distance Education teaching professionals have been recognized for the success of an innovative new course in the Health Communication program by this year’s Blackboard Catalyst Awards.
Instructor Alane Bearder and Senior Instructional Designer Elena Garofoli are the recipients of the 2017 Blackboard Catalyst Award for Teaching & Learning, bestowed for their work on MET HC 762 Visual Communication in the Digital Health Age, the first course to be developed as part of the Graduate Certificate in Visual & Digital Health Communication program. The award is conferred upon those who have positively impacted the educational experience through the adoption of flexible, distance, and online delivery.
“We’re proud to keep Boston University on the vanguard of higher education for professional health communicators with this, and other innovative learning experiences still ahead,” Health Communication Program Director Leigh Curtin-Wilding said of the award.
Storytelling and service delivery in the health care field are changing, and so is the Health Communication program at Metropolitan College. A new online, four-course, 16-credit Graduate Certificate in Visual & Digital Health Communication program has been announced for this fall, designed to prepare students for the evolving health communication landscape, which has been beset by changes that are “fueled largely by technology and our consumer-driven health economy,” according to program director Leigh Curtin-Wilding. Read more about the Visual & Digital Health Communication graduate certificate here.
Dr. Domenic Screnci, co-founder and advisor to the Metropolitan College online Master of Science in Health Communication program, has released a new book outlining optimal public health teaching methods, for both students and practitioners. “Course Design for Public Health: A Competency Based Approach,” co-authored by Screnci and others, lays out a step-by-step, systemic approach to designing and delivering health education programs and courses. The methods described have been field-tested by the authors in more than 20 countries in Africa, Asia, and the Americas.
There are plenty of websites dedicated to healthy lifestyles. But HealthComU is something different. To quote the About Us page, it’s “a blog where passionate health communicators across the United States come to connect and collaborate online.” HealthComU was founded in November 2013 by five former classmates from MET’s online Health Communication master’s program: Lisa Blubaugh (MET‘14), Julie Markum Gough (MET‘13), Kristin Neubauer (MET‘13), Payal Patel (MET‘14), and Christine Senke (currently attending). All are professionals in health care communications or management, running their site virtually from home cities as widespread as Miami, Chicago, and Las Vegas.
As marketing and PR manager for American Well, a Boston-based company, Catherine Anderson (COM’10 and MET’14) is putting more convenient health care in the hands of people from coast to coast. As BU Today explains, her job is to spread the word about an app that enables video calls with one of more than 1,000 physicians, 24 hours a day. Anderson’s efforts have generated coverage in more than 50 news outlets and, according to her Facebook page, helped drive over one million downloads. She holds a Master of Science in Health Communication, a joint offering of BU’s Metropolitan College and College of Communication.
MET congratulates student Angela Hasemann, RD, CSP, who received the Fuschia Lucille Johnson Memorial Scholarship from the Academy of Nutrition and Dietetics Foundation. Hasemann, who is earning her master’s in Health Communication online, is an outpatient pediatric dietitian for the Children’s Fitness Clinic at University of Virginia Children’s Hospital.
The Academy of Nutrition and Dietetics Foundation awards scholarships each year to registered dietitians (RDs) and dietetic technicians registered (DTRs) pursuing advanced degrees.