Master of Science in Advertising

Overview | Admissions | Requirements | Course Descriptions | Electives

The Master of Science (M.S.) in Advertising, offered in cooperation with the College of Communication, was developed in consultation with top industry experts to create a fast-paced, imaginative environment that exposes you to real-world dynamics and encourages teamwork. You will master the essentials of advertising, and build on that foundation through a broad-based curriculum that includes courses in international marketing, electronic commerce, the marketing mix, mass communication, promotional strategy, advertising and society, and financial and managerial accounting. The M.S. in Advertising curriculum is rigorous and intensive, and offered in a convenient, part-time evening format.

Master of Science in Advertising 755 Commonwealth Avenue, Boston MA 02215
617-353-6000 met@bu.edu