BU MET > MET college programs > graduate school programs > graduate degree programs > master in advertising > electives

Master of Science in Advertising

Overview | Admissions | Requirements | Course Descriptions | Electives

Electives

MET/COM Advertising Electives

Choose 16 credits:

Note: Some courses may have prerequisites. See the advertising course descriptions for details.

  • MET CM 711 Consumer Insight Account Planning
  • MET CM 716 Computers in Communication
  • MET CM 717 Fundamentals of Creative Development
  • MET CM 719 Interactive Marketing Communication
  • MET CM 721 Advertising Management
  • MET CM 726 Strategic Brand Solutions
  • MET CM 727 Portfolio Development for Advertising
  • MET CM 736 New and Traditional Media Strategies

MET Administrative Sciences and Arts Administration Electives

Choose 12 credits:

  • MET AD 632 Financial Concepts
  • MET AD 648 Introduction to Electronic Commerce, Systems, and Web Design
  • MET AD 670 Creative Multimedia Tools, Design and Application
  • MET AD 725 Negotiations and Organizational Conflict Resolution
  • MET AD 737 Innovative Marketing Techniques
  • MET AD 741 The Innovation Process: Developing New Products and Services
  • MET AD 764 Multinational Tactics, Strategy, and Positioning
  • MET AD 852 International Market Research
  • MET AD 857 International Marketing Strategy
  • MET AD 860 International Advertising
  • MET AR 720 Marketing and Audience Development for the Arts