Associate Professor of the Practice of Administrative Sciences
PhD, MS, BS, Dresden University of Technology
Dr. Zlatev is an experienced educator and entrepreneur, with an extensive background in industrial engineering and corporate management. He focuses on marketing research and competitive analysis based on specific industries and market segments, companies, and technologies. Zlatev’s interests include applications of system dynamics in areas such as decision management, performance management, process management, and international marketing; and researching and managing complex high-technology initiatives that involve international cooperation, intellectual property rights, and technology transfer. In addition to his work in developing and delivering professional education programs, he serves as project leader in a European Union-financed initiative on the design, management, and implementation of educational programs and consulting projects as they relate to best-business theories and practices in the management of international tourism companies and destinations. Zlatev is a member of the editorial board of the International Journal of Business Competition and Growth (InderScience Publishers, UK) and is guest editor of the journal’s special issue on “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).
- Designing, analyzing, and implementing import-export strategies of businesses with the help of system dynamics
- System dynamics methodology and implementations for integrating project management, program management, process management, and performance management
- Applications of system dynamics for innovative teaching of academic courses in management and marketing
- Economic sustainability, development, and competitiveness of tourist destinations
- MET AD 715 – Quantitative and Qualitative Decision-Making
- MET AD 755 – Doing Business in North America
- MET AD 760 – Going International: Importing and Exporting Operations and Techniques
- MET AD 856 – Market and Economic Research and Analysis
- MET AD 857 – International Marketing Strategy
- MET MG 523 – Marketing Research
- MET AD 657 – Economic Sustainability, Development, and Competitiveness of Tourist Destinations
“Online PLUS: Challenges and Opportunities of a Diverse Classroom.” In Proceedings of the 9th Annual International Conference on Computer Science and Education in Computer Science. Fulda, Germany (June 29-30 2013) and Wurzburg, Germany (July 1-2, 2013). http://www.csecs.org/
“Business Simulations for Teaching Complex Business Concepts.” In Proceedings of the 8th Annual International Conference on Computer Science and Education in Computer Science. Boston and New York, U.S.A. Partners: University of Applied Sciences, Fulda, Germany; Boston University Metropolitan College, Boston, U.S.A.; New Bulgarian University, Sofia, Bulgaria (July 5–9, 2012).
“Strategies and Decision Support in Organizations.” Dynamic business simulation package designed to illustrate the decision-making process on business and functional levels, and offer hands-on experience to students in the graduate course “MET AD 715 – Quantitative and Qualitative Decision-Making” at Boston University Metropolitan College. Copyright Zlatev, 2012.
“Financial Forecasts for Different Importing/Exporting Strategies.” Dynamic business simulation package designed to illustrate different international importing/exporting concepts, and offer hands-on experience to students in the graduate course “MET AD 760 – Going International: Importing and Exporting operations and Techniques” at Boston University Metropolitan College. Copyright Zlatev, 2005–2012.
“Integrated Learning in Marketing Research and Analysis, Courses Delivered in Face-To-Face, Online, and Blended Format.” Proc. 7th Annual International Conference on Computer Science and Education in Computer Science, New Bulgarian University (Sofia, Bulgaria, 2011): 214–224. Partners: University of Applied Sciences, Fulda, Germany; Boston University Metropolitan College, Boston, U.S.A.; New Bulgarian University, Sofia, Bulgaria
“Business Simulation in Blended Format for International Trade Education.” In Proceedings of the 6th Annual International Conference on Computer Science and Education in Computer Science 2010, Fulda/Munich, Germany. Partners: University of Applied Sciences, Fulda, Germany; Boston University Metropolitan College, Boston, U.S.A.; New Bulgarian University, Sofia, Bulgaria (June 26–29, 2010): 217–229.
“Portable tour guide systems in tourism.” In Proceedings of the International Conference “Tourism—Theory and Practice.” University of Sofia “St. Kliment Ohridski,” Sofia, Bulgaria (June 1–2, 2007) (in English).
“Bulgaria—destination for educated travelers: the corporate approach of Geotours Global Ltd.” In Proceedings of the International Conference, “The Tourist Science and the Challenge of 21st Century.” University of Economy, Varna, Bulgaria (November 3–4, 2005) (in Bulgarian).
Principal investigator, Osmos International, Inc. “Summary of Diagnostic Evaluation for Submarine Cable Carthodic Protection System Protection–Feasibility Assessment of Technologies.” Technical report 1001931, Electric Power Research Institute (www.epri.com), 2001.
Development of an Integrated Executive Training Program for managers of tourism SMEs–methodology, curriculum, training of trainers, European Union Phare Programnme, project BG2003/004-937.11.03: Pilot Integrated Investment Scheme for Regional Development Actions (increasing the competitiveness of small- and medium-sized enterprises from the tourism industry of North East Planning Region of Bulgaria through educational and consulting programs for key management personnel), Bulgaria (January–May 2006). www.varh.org.