Jung Wan Lee

Jung Wan LeeAssistant Professor of Administrative Sciences

PhD, Soongsil University
MS, Boston University
MBA, Hankuk University of Foreign Studies
MA, Myongji University
BA, Korea Maritime University

Dr. Lee has extensive international teaching experience in global business, marketing, and electronic commerce at Kazakh British Technical University in Kazakhstan, as well as Soongsil University in Korea. He has published over fifty research papers and four books on entrepreneurship, small business, and venture business management, and served as an associate editor for the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD). He was awarded the Distinguished Research Award by Allied Academies in the spring of 2008 and 2009. In addition, he has published in selected journals such as the Journal of Transnational Management, the World Review of Entrepreneurship, Management and Sustainable Development, the International Journal of Entrepreneurship, the International Journal of Trade and Global Markets, the International Journal of Management in Education, and the International Journal of Emerging Markets.

Courses

  • MET AD 655 – (Online) International Business, Economics & Cultures – Graduate
  • MET AD 745 – Competitive Strategy in Dynamic Environment – Graduate
  • MET MG 520 – International Business Management – Graduate
  • MET MK 431 – International Marketing – Undergraduate
  • MET MK 743 – (Online) Marketing Management – Graduate
  • MET AD 735 – Marketing in High-tech Industries – Graduate
  • MET TM 448 – Electronic Commerce & Web Design – Undergraduate

Scholarly Works

Professional Affiliations

Served as a member of the editorial board of Computers & Education: An International Journal, ISSN: 0360-1315 (SCIE, SSCI, Impact factor: 1.6). Oxford, England: ELSEVIER Science Ltd.

Served as a member of the editorial board (an associate editor) of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), ISSN: 1746-0573. Bucks, UK: Inderscience Publishers

Served as a member of the editorial board (as regional editor of Eastern Europe and the CIS countries) of the World Review of Science, Technology and Sustainable Development (WRSTSD), ISSN: 1741-2242. Bucks, UK: Inderscience Publishers

Served as a member of the editorial board of the African Journal of Marketing Management (AJMM), Nairobi, Lagos: Academic Journals. Bethesda Statement on Open Access Publishing

Served as a member of the editorial board of the Journal of International Business & Economic Affairs, ISSN: 1916-873X. Ontario, Canada: Economics & Eco-Engineering Association

Served as a member of the editorial board of the Journal of Distribution & Information Science, Seoul, Korea: Korea Distribution and Information Science Association

Selected Papers

“The contribution of foreign direct investment to clean energy use, carbon emissions and economic growth.” Energy Policy 55 (2013): 483-489.

Becker, K., and Lee, J. W. “The Roles of Technology and Social Influence in the Acceptance of Social Networking Sites.” In Proceedings of the 22nd Annual World Business Congress of the International Management Development Association vol. 22, edited by T. D. Harcar and E.  Kaynak. Hummelstown: International Management Development Association (2013): 88-95.

Lee, J., and Lee, J. W. “Strategic Effects of R&D Intensity and Innovation on Firms’ Economic Performance: Evidence from Asian Manufacturing Firms.” In Proceedings of the 22nd Annual World Business Congress of the International Management Development Association vol. 22, edited by T. D. Harcar and E.  Kaynak. Hummelstown: International Management Development Association (2013): 45-51.

Lee, J. W., and Pascavage, E. M. “The Impact of WTO Accession on Economic Growth, Carbon Emissions and Greening Production and Supply Chains: Evidence from Asia.” In Proceedings of the 22nd Annual World Business Congress of the International Management Development Association vol 22, edited by T. D. Harcar and E. Kaynak. Hummelstown: International Management Development Association (2013): 52-59.

Lee, J. W., and Brahmasrene, T. “Investigating the influence of tourism on economic growth and carbon emissions: Evidence from panel analysis of the European Union.” Tourism Management 38 (October 2013): 69-76. ISSN: 0261-5177.

Lee, J. W., and Kwag, M. “Green growth and sustainability: The role of tourism, travel and hospitality service industry in Korea.” Journal of Distribution Science 11, no. 7 (July 2013): 15-22. ISSN: 1738-3110.

Lee, J. W., and Potluri, R. M. “Behavioral intention to searching retail franchise information using social networking sites: A customer value perspective.” In  Proceedings of the Fourth International Conference on Innovation, Technology, Communication for Sustainable Business and Development vol. 4, edited by J. W. Lee, M. K. Youn, and D. H. Kim (July 2013): 137-141. ISSN: 2287-478X. Korea Distribution Science Association.

“Empirical Evidence of Causality between Information Communications Technology and Economic Growth in China, Japan and South Korea.” In Proceedings of the 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting 2011, edited by E. Yi and T. Chang. International Decision Sciences Institute, Taipei, Taiwan (July 12–16, 2011): FA1-1-7.

Lee, J.W., and Becker, K. “Causal Relationship between Information Communications Technology and Economic Growth in European Countries.” In Proceedings of the Twentieth World Business Congress of International Management Development Association 20, edited by E. Kaynak and T.D. Harcar. International Management Development Association, Poznan, Poland (July 3–7, 2011): 351–358.

Lee, J.W., and Mendlinger, S. “Empirical Investigation of the Relationship between the Operational Competence of Service Providers and the Use and Adoption of Mobile Commerce.” Journal of Distribution Science 9, no. 2. Korea Distribution Science Association (June 2011): 5–12.

Lee, Jung Wan, and Y.E. Kim. “Relationship between Corporate Image and Customer Loyalty in Mobile Communications Service Markets.” African Journal of Business Management 4, no. 18 (December 2010): 4035-4041. ISSN 1993-8233.

Becker, K., Jung Wan Lee, and H.M. Nobre. “The New E-commerce Freeloaders: Effects on Consumer Behavior and Decision Making.” International Journal of Technology Marketing 5, no. 4, Inderscience Publishers (Bucks, UK, December 2010). ISSN: 1741-878X.

Becker, K., Jung Wan Lee, and H.M. Nobre. “The New E-commerce Freeloaders: Effects on Consumer Behavior and Decision Making.” Business Developments across Countries and Cultures, EuroMed Press (Cyprus, November 2010): 117–131. ISBN: 978-9963-634-83-5.

Critical Factors that Establish Customer Loyalty to Mobile Communications Service Providers: Empirical Evidence from the United States.” Proc. Allied Academies International Conference: Academy of Marketing Studies 15, no. 2, Allied Academies (Arden, N.C., October 2010): 26–30. ISSN: 2150-5187.

“The Roles of Demographics on the Perceptions of Electronic Commerce Adoption.” Academy of Marketing Studies Journal 14, no. 1, Allied Academies (Cullowhee, N.C., October 2010): 71–89. ISSN: 1095-6298.

Lee, Jung Wan, G.S. Baimukhamedova, and S. Akhmetova. “Foreign Direct Investment, Exchange Rate, and their Roles in Economic Growth of Developing Countries: Empirical Evidence from Kazakhstan.” Journal of International Business Research 9, no. 2, Allied Academies (Cullowhee, N.C., October 2010): 75–90. ISSN: 1544-0222.

“Online Support Service Quality, Online Learning Acceptance, and Student Satisfaction.” Internet and Higher Education 13, no. 4 (October 2010): 277–283. ISSN: 1096-7516.

“Critical Factors that Establish Customer Loyalty to Mobile Communications Service Providers: Empirical Evidence from the United States.” Proc. Allied Academies Fall 2010 International Conference (Las Vegas, Nev., October 13–15, 2010).

Lee, Jung Wan, and Samuel Mendlinger. “Effect of Perceived Operational Competence on Users’ Mobile Commerce Use and Adoption.” Proc. 2010 Global Marketing Conference, Tokyo, Korean Academy of Marketing Science and Society for Marketing Advances (Seoul, Korea, September 2010): 2282–2286. ISSN: 1976-8699.

Lee, Jung Wan, and Samuel Mendlinger. “Perceived Self-Efficacy and its Effect on Online Learning Acceptance and Student Satisfaction in Korea and the U.S.” Proc. 2010 Global Marketing Conference, Tokyo, Korean Academy of Marketing Science and Society for Marketing Advances (Seoul, Korea, September 2010): 2403–2407. ISSN: 1976-8699.

Lee, Jung Wan, and Y.E. Kim. “Relationship between Perceived Service Quality and Technology Acceptance, and its Effect on Student Satisfaction in Online Education.” Korea Research Academy of Distribution and Management Review 13, no. 3, Korea Research Academy of Distribution and Management (KOREADIMA) (Seoul, Korea, September 2010): 29–45. ISSN 1598-012X.

“Ensuring Green Growth in a Time of Economic Crisis: The Role of Distribution Industry.” Proc. Summer 2010 International Conference of Korea Distribution Science Association (KODISA) (Vladivostok, Russia, August 19–22, 2010).

Lee, Jung Wan, H. Abiebie, and R.M. Potluri. “Hello! Ethiopian Managers, be Positive.” African Journal of Business Management 4, no. 8, Academic Journals (July 2010): 1431–1437. ISSN 1993-8233.

Lee, Jung Wan, and J. Cormier. “Effects of Customers’ Demographic Profile on Mobile Commerce Adoption.” Journal of Distribution Science 8, no. 1, Korea Distribution Science Association (KODISA) (Seoul, Korea, April 2010): 5–11. ISSN 1738-3110. Best Paper Award of the Year.

Lee, Jung Wan, and Simon W. Tai. “Motivators and Inhibitors of Entrepreneurship and Small Business Development in Kazakhstan.” World Journal of Entrepreneurship, Management & Sustainable Development 6, no. 1-2, World Association for Sustainable Development (London, UK, April 2010): 61–75. ISSN: 2042-5961.

“Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands.” Academy of Marketing Studies Journal (AMSJ) 13, no. 1 (July 2009).

Lee, Jung Wan, and David Lal. “The recent evidence of MNEs’ involvement in achieving national competitiveness in developing countries: the case of Kazakhstan.” World Review of Entrepreneurship, Management and Sustainable Development 5, no. 3 (July 2009): 271-285.

Kim, Young-Ei, Simon W. Tai, and Jung Wan Lee. “Assessing the Effects of Personality Traits on the Service Quality of Korean Logistics Personnel.” World Review of Entrepreneurship, Management and Sustainable Development 5, no. 3 (July 2009): 311-324.

Tai, Simon W., and Jung Wan Lee. “Strategies of Regional Economic Integration and WTO Accession in Central Asia.” Eurasian Journal of Business and Economics 2, no. 3 (May 2009): 1-14.

Lee, Jung Wan, and Simon W. Tai. “Marketing strategy standardization in transition economies: the case of the automobile.” International Journal of Emerging Markets (IJoEM) 4, no. 2 (April 2009): 119-136.

Lee, Jung Wan, and Simon W. Tai. “Adjusting the structure of international trade and its effects on the economic growth of Kazakhstan.” International Journal of Trade and Global Markets 1, no. 4 (December 2008): 355-372.

Lee, Jung Wan, Tantatape Brahmasrene, and Simon W. Tai. “Recent Evidence of Small Business Development in Transition Economies.” International Journal of Entrepreneurship 12, no. 1 (September 2008): 71-85.

Lee, Jung Wan, Rajasekhara Mouly Potluri, and Young-Ei Kim. “Determinants of customer satisfaction and loyalty of online shopping channel.” Korea Research Academy of Distribution Information Review 11, no. 5 (December 2008): 5-38.

Kim, Young-Ei, Jung Wan Lee, and Young-Ki Lee. “Relationship between brand personality and the personality of consumers, and its application to corporate branding strategy.” Journal of Global Academy of Marketing Science (JGAMS) 18, no. 3 (September 2008): 27-57.

Kim, Young-Ei, and Jung Wan Lee. “Relationship between brand personality, customer satisfaction, and brand loyalty, and its application to branding strategy.” Journal of Customer Satisfaction Management (JCSM) 10, no. 2 (August 2008): 137-152.

Kim, Young-Ei, Woong-Jin Kim, and Jung Wan Lee. “Personality traits as predictors of service quality perception and customer-oriented personnel of logistics organizations.” Korea Logistics Review 18, no. 2 (June 2008): 173-200.

Lee, Jung Wan, and Simon W. Tai. “Critical factors affecting customer satisfaction and higher education in Kazakhstan.” International Journal of Management in Education 2, no. 1 (January 2008): 46-59.

Lee, Jung Wan, and Simon W. Tai. “The Effects of enterprise development and major industries on the national competitiveness of Kazakhstan.” World Review of Entrepreneurship, Management and Sustainable Development 4, no. 1 (January 2008): 19-30.

Lee, Jung Wan, Simon W. Tai, and Patrick Low Kim Cheong. Impact of Cross-Cultural Dissimilarities on Human Resource Management in Transitional Economies.” ICFAI Journal of Organizational Behavior 6, no. 2 (April 2007): 34-45.

“A Motivation-Experience-Performance Model to Understand Global Consumer Behavior on the Internet.Journal of Transnational Management 11, no. 3 (September 2006): 81-98.

Lee, Jung Wan, and Simon W. Tai. “The Effects of ‘Country-of-Origin’ and ‘Corporate Image’ on the Perceptions of Product Quality and Purchase Intentions.” World Review of Entrepreneurship, Management and Sustainable Development 2, no. 4 (September 2006): 335-350.

Lee, Jung Wan, and Simon W. Tai. “Young Consumers’ Perceptions of Multinational Firms and Their Acculturation Channels towards Western Products in a Transition Economy.” International Journal of Emerging Markets 1, no. 3 (September 2006): 212-224.

Authored Books

Family Business Management and Entrepreneurship (Seoul, Korea : YoungEun Publishing, 2003).

SOHO Business Management & Entrepreneurship 2nd ed. (Seoul, Korea: SaeRo-WoonJeAn Publishing, 2002).

Lee, Jung Wan, Hyeong-Kil Kim, and Koo-Do Cheong. Venture Business Management (Seoul, Korea: DooNam Publishing, 2001): 1-75, 115-332, 372-452.

Marketing in Export Enterprises (Seoul, Korea: Shin-Heung College Press, 1999).

Refereed Book Chapters

Lee, Jung Wan, and Simon W. Tai. “Environmental management and sustainable development in the oil and gas industry: A case study from Kazakhstan.” In Environmental Management, Sustainable Development and Human Health, edited by Eddie N. Laboy-Nieves, Fred C. Schaffner, Ahmed H. Abdelhadi, and Mattheus F.A. Goosen (London, UK: Taylor & Francis, 2008): 185-198.

“New technologies for human development: A case study from Eurasia.” In Environmental Management, Sustainable Development and Human Health, edited by Eddie N. Laboy-Nieves, Fred C. Schaffner, Ahmed H. Abdelhadi, and Mattheus F.A. Goosen (London, UK: Taylor & Francis, 2008): 241-250.

Lee, Jung Wan, and Simon W. Tai. “Dissatisfaction Determinants, Consumer Complaint Behavior, and Grievance Communication Channels by Young Consumers in Transition Economies.” In World Sustainable Development Outlook vol. 2, edited by Allam Ahmed (Bucks, UK: Inderscience Publishers, 2006): 360-370.

Lee, Jung Wan, and Simon W. Tai. “Critical Factors Affecting the Growth of E-commerce Adoption: A Cross-Cultural Comparison of American, Korean, and Kazakhstan Consumers.” In World Sustainable Development Outlook vol. 2, edited by Allam Ahmed (Bucks, UK: Inderscience Publishers, 2006): 265-273.

Lee, Jung Wan, and Simon W. Tai. “Impacts of Foreign Direct Investment on Country Image and Company Image in a Developing Country.” In World Sustainable Development Outlook vol. 2, edited by Allam Ahmed (Bucks, UK: Inderscience Publishers, 2006): 305-315.

Lee, Jung Wan and Simon W. Tai. “Impacts of Multinational Firms’ Marketing Strategies on Kazakhstan Consumers.” In World Sustainable Development Outlook vol. 1, edited by Allam Ahmed (Bradford, UK: Emerald Publishing, 2005): 55-67.

Recent Conference Presentations and Seminars

“Tourism, economic growth, and carbon emissions patterns in Southeast Asia: A dynamic panel data approach.”  The 2013 International Conference on Business and Information (BAI2013). Bali, Indonesia. July 7-9, 2013. Best Paper Award. Co-presented with Brahmasrene, T.

Chitkushev, L., Dilek, E., Lee J. W., Zhang, G. L., and Zlateva, T. “Data Cleaning of Probe Signals from CDNA Tiling Microarray: Outlier Detection, Noise Reduction, and Identification of Uninformative Probes in HLA Typing Application.” Proc. of Bioinformatics and Biomedicine Workshops on Informatics Applications in Therapeutics (Atlanta, Ga., 2011): 682.

“Social Medial Strategy.” Audencia University, Nantes, France, November 2011.

“Causal Relationship between Information Communications Technology and Economic Growth in European Countries.” 20th Annual World Business Congress, International Management Development Association, Hummelstown, Penn., July 2011. Co-presented with Becker, K. http://www.imda.cc

“Empirical Evidence of Tourism-led Economic Growth in European Countries.” 20th Annual World Business Congress, International Management Development Association, Hummelstown, Penn., July 2011. http://www.imda.cc

“Empirical Evidence of Causality between Information Communications Technology and Economic Growth in China, Japan and South Korea.” 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting, International Decision Sciences Institute, Taipei, Taiwan, July 2011. http://idsi.nccu.edu.tw/idsi2011

“Causal relationships among Leisure, Business Travel Arrivals and Tourism Development: Empirical Evidence from Korea.” 11th International Decision Sciences Institute and the 16th Asia-Pacific Decision Sciences Institute Joint Meeting, International Decision Sciences Institute, Taipei, Taiwan, July 2011. Co-presented with Kwag, M. http://idsi.nccu.edu.tw/idsi2011

“International Partnerships: Creating Value.” Keynote address, XII Encuentro Internacional Virtual Education, Technological Institute of Monterrey, Monterrey, Mexico, June 2011.

“Perceived Innovativeness and the Acceptance of Online Management Education: A Cross-cultural Study.” 48th Annual Meeting of the Eastern Academy of Management, The Eastern Academy of Management, Boston, Mass., May 11–14, 2011.

“Innovative Marketing Strategies.” ISG Business School, Dortmund, Germany, March 2011.

“Ecommerce.” Five-day intensive seminar, Universidad CEU San Pablo, Madrid, Spain, March 2011.

Lee, Jung Wan, and Kip Becker. “Altering assessment environments and subsequent effects on student performance in online tests.” Paper presented at the Eighteenth World Business Congress of International Management Development Association, Tbilisi, Georgia, July 1-5, 2009.

Lee, Jung Wan, and Barry Unger. “Drivers making the diffusion of Internet use and online learning: Recent evidence from Korea.” Paper presented at the Eighteenth World Business Congress of International Management Development Association, Tbilisi, Georgia, July 1-5, 2009.

“Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands.” Paper presented at the Spring 2009 International Conference of Allied Academies, New Orleans, LA, U.S.A, April 8-11, 2009. Distinguished Research Award.

Lee, Jung Wan, and David Lal. “The role of FDI from MNEs in achieving national competitiveness in developing countries: the emerging case of Kazakhstan.” Paper presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK, August 27-29, 2008.

Lee, Jung Wan, Young-Yei Kim, and Simon W. Tai. “Customers’ personality and brand personality, and its relations to their purchasing intension.” Paper presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK, August 27-29, 2008.

Lee, Jung Wan, and Simon W. Tai. “Determinants of Customer Satisfaction and Country Effect on the Satisfaction Assessment: The Case of Mobile Communications Service.” Paper presented at the Seventeenth Annual World Business Congress of the International Management Development Association, Paramaribo, Suriname, June 18-22, 2008.

Lee, Jung Wan, Young-Yei Kim, and Simon W. Tai. “Designing quality service through the SERVQUAL: The case of mobile communications service.” Paper presented at the Seventeenth Annual World Business Congress of the International Management Development Association, Paramaribo, Suriname, June 18-22, 2008.

Lee, Jung Wan, Young-Ei Kim, and Woong-Jin Kim. “Personality traits as predictors of service quality perception and customer-oriented personnel of logistics organizations.” Paper presented at the International Annual Conference of the Korea Logistics Association, Yeosoo City, Korea, June 13-14, 2008.

Lee, Jung Wan, Tantatape Brahmasrene, and Simon W. Tai. “The Role of Small Business Development in Transitional Economies.” Paper presented at the Allied Academies’ Spring 2008 International Conference, Tunica, MS, April 2-4, 2008. Distinguished Research Award, Academy of Entrepreneurship.

Lee, Jung Wan, and Simon W. Tai. “Cultural Influence on Negotiation and Decision-Making: A Comparative Study of Kazakhstan and the United States.” Paper presented at the Fifth International Conference of the World Association for Sustainable Development, Brisbane, Australia, October 28-31, 2007.

Lee, Jung Wan, and Simon W. Tai. “Adjusting external trade strategies and its effects on the sustainable economic development of Kazakhstan.” Paper presented at the Fifth International Conference of the World Association for Sustainable Development, Brisbane, Australia, October 28-31, 2007.