Jung Wan Lee

• MET AD 655 – (Online) International Business, Economics & Cultures – Graduate
• MET AD 745 – Competitive Strategy in Dynamic Environment – Graduate
• MET MG 520 – International Business Management – Graduate
• MET MK 431 – International Marketing – Undergraduate
• MET MK 743 – (Online) Marketing Management – Graduate
• MET AD 735 – Marketing in High-tech Industries – Graduate
• MET TM 448 – Electronic Commerce & Web Design – Undergraduate

Professional Affiliations

Served as a member of the editorial board of Computers & Education: An International Journal, ISSN: 0360-1315 (SCIE, SSCI, Impact factor: 1.6). Oxford, England: ELSEVIER Science Ltd.

Served as a member of the editorial board (an associate editor) of the World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), ISSN: 1746-0573. Bucks, UK: Inderscience Publishers

Served as a member of the editorial board (as regional editor of Eastern Europe and the CIS countries) of the World Review of Science, Technology and Sustainable Development (WRSTSD), ISSN: 1741-2242. Bucks, UK: Inderscience Publishers

Served as a member of the editorial board of the African Journal of Marketing Management (AJMM), Nairobi, Lagos: Academic Journals. Bethesda Statement on Open Access Publishing

Served as a member of the editorial board of the Journal of International Business & Economic Affairs, ISSN: 1916-873X. Ontario, Canada: Economics & Eco-Engineering Association

Served as a member of the editorial board of the Journal of Distribution & Information Science, Seoul, Korea: Korea Distribution and Information Science Association

Selected Papers:

Lee, Jung Wan, and Simon W. Tai. “Motivators and inhibitors of entrepreneurship and small business development in Kazakhstan.” World Review of Entrepreneurship, Management and Sustainable Development 5, no. 4 (October 2009).

“Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands.” Academy of Marketing Studies Journal (AMSJ) 13, no. 1 (July 2009).

Lee, Jung Wan, and David Lal. “The recent evidence of MNEs’ involvement in achieving national competitiveness in developing countries: the case of Kazakhstan.” World Review of Entrepreneurship, Management and Sustainable Development 5, no. 3 (July 2009): 271-285.

Kim, Young-Ei, Simon W. Tai, and Jung Wan Lee. “Assessing the Effects of Personality Traits on the Service Quality of Korean Logistics Personnel.” World Review of Entrepreneurship, Management and Sustainable Development 5, no. 3 (July 2009): 311-324.

Tai, Simon W., and Jung Wan Lee. “Strategies of Regional Economic Integration and WTO Accession in Central Asia.” Eurasian Journal of Business and Economics 2, no. 3 (May 2009): 1-14.

Lee, Jung Wan, and Simon W. Tai. “Marketing strategy standardization in transition economies: the case of the automobile.” International Journal of Emerging Markets (IJoEM) 4, no. 2 (April 2009): 119-136.

Lee, Jung Wan, and Simon W. Tai. “Adjusting the structure of international trade and its effects on the economic growth of Kazakhstan.” International Journal of Trade and Global Markets 1, no. 4 (December 2008): 355-372.

Lee, Jung Wan, Tantatape Brahmasrene, and Simon W. Tai. “Recent Evidence of Small Business Development in Transition Economies.” International Journal of Entrepreneurship 12, no. 1 (September 2008): 71-85.

Lee, Jung Wan, Rajasekhara Mouly Potluri, and Young-Ei Kim. “Determinants of customer satisfaction and loyalty of online shopping channel.” Korea Research Academy of Distribution Information Review 11, no. 5 (December 2008): 5-38.

Kim, Young-Ei, Jung Wan Lee, and Young-Ki Lee. “Relationship between brand personality and the personality of consumers, and its application to corporate branding strategy.” Journal of Global Academy of Marketing Science (JGAMS) 18, no. 3 (September 2008): 27-57.

Kim, Young-Ei, and Jung Wan Lee. “Relationship between brand personality, customer satisfaction, and brand loyalty, and its application to branding strategy.” Journal of Customer Satisfaction Management (JCSM) 10, no. 2 (August 2008): 137-152.

Kim, Young-Ei, Woong-Jin Kim, and Jung Wan Lee. “Personality traits as predictors of service quality perception and customer-oriented personnel of logistics organizations.” Korea Logistics Review 18, no. 2 (June 2008): 173-200.

Lee, Jung Wan, and Simon W. Tai. “Critical factors affecting customer satisfaction and higher education in Kazakhstan.” International Journal of Management in Education 2, no. 1 (January 2008): 46-59.

Lee, Jung Wan, and Simon W. Tai. “The Effects of enterprise development and major industries on the national competitiveness of Kazakhstan.” World Review of Entrepreneurship, Management and Sustainable Development 4, no. 1 (January 2008): 19-30.

Lee, Jung Wan, Simon W. Tai, and Patrick Low Kim Cheong. “Impact of Cross-Cultural Dissimilarities on Human Resource Management in Transitional Economies.” ICFAI Journal of Organizational Behavior 6, no. 2 (April 2007): 34-45.

“A Motivation-Experience-Performance Model to Understand Global Consumer Behavior on the Internet.” Journal of Transnational Management 11, no. 3 (September 2006): 81-98.

Lee, Jung Wan, and Simon W. Tai. “The Effects of ‘Country-of-Origin’ and ‘Corporate Image’ on the Perceptions of Product Quality and Purchase Intentions.” World Review of Entrepreneurship, Management and Sustainable Development 2, no. 4 (September 2006): 335-350.

Lee, Jung Wan, and Simon W. Tai. “Young Consumers’ Perceptions of Multinational Firms and Their Acculturation Channels towards Western Products in a Transition Economy.” International Journal of Emerging Markets 1, no. 3 (September 2006): 212-224.

Authored Books:

Family Business Management and Entrepreneurship. Seoul, Korea : YoungEun Publishing, 2003.

SOHO Business Management & Entrepreneurship, 2^nd ed. Seoul, Korea: SaeRo-WoonJeAn Publishing, 2002.

Lee, Jung Wan, Hyeong-Kil Kim, and Koo-Do Cheong. Venture Business Management, 1-75, 115-332, 372-452. Seoul, Korea: DooNam Publishing, 2001.

Marketing in Export Enterprises. Seoul, Korea: Shin-Heung College Press, 1999.

Refereed Book Chapters:

Lee, Jung Wan, and Simon W. Tai. “Environmental management and sustainable development in the oil and gas industry: A case study from Kazakhstan.” In Environmental Management, Sustainable Development and Human Health, edited by Eddie N. Laboy-Nieves, Fred C. Schaffner, Ahmed H. Abdelhadi, and Mattheus F.A. Goosen (London, UK: Taylor & Francis, 2008), 185-198.

“New technologies for human development: A case study from Eurasia.” In Environmental Management, Sustainable Development and Human Health, edited by Eddie N. Laboy-Nieves, Fred C. Schaffner, Ahmed H. Abdelhadi, and Mattheus F.A. Goosen (London, UK: Taylor & Francis, 2008), 241-250.

Lee, Jung Wan, and Simon W. Tai. “Dissatisfaction Determinants, Consumer Complaint Behavior, and Grievance Communication Channels by Young Consumers in Transition Economies.” In World Sustainable Development Outlook vol. 2, edited by Allam Ahmed (Bucks, UK: Inderscience Publishers, 2006), 360-370.

Lee, Jung Wan, and Simon W. Tai. “Critical Factors Affecting the Growth of E-commerce Adoption: A Cross-Cultural Comparison of American, Korean, and Kazakhstan Consumers.” In World Sustainable Development Outlook vol. 2, edited by Allam Ahmed (Bucks, UK: Inderscience Publishers, 2006), 265-273.

Lee, Jung Wan, and Simon W. Tai. “Impacts of Foreign Direct Investment on Country Image and Company Image in a Developing Country.” In World Sustainable Development Outlook vol. 2, edited by Allam Ahmed (Bucks, UK: Inderscience Publishers, 2006), 305-315.

Lee, Jung Wan and Simon W. Tai. “Impacts of Multinational Firms’ Marketing Strategies on Kazakhstan Consumers.” In World Sustainable Development Outlook vol. 1, edited by Allam Ahmed (Bradford, UK: Emerald Publishing, 2005), 55-67.

Recent Conference Presentations and Seminars:

Lee, Jung Wan, and Kip Becker. “Altering assessment environments and subsequent effects on student performance in online tests.” Paper presented at the Eighteenth World Business Congress of International Management Development Association, Tbilisi, Georgia, July 1-5, 2009.

Lee, Jung Wan, and Barry Unger. “Drivers making the diffusion of Internet use and online learning: Recent evidence from Korea.” Paper presented at the Eighteenth World Business Congress of International Management Development Association, Tbilisi, Georgia, July 1-5, 2009.

“Relationship between consumer personality and brand personality as self-concept: from the case of Korean automobile brands.” Paper presented at the Spring 2009 International Conference of Allied Academies, New Orleans, LA, U.S.A, April 8-11, 2009. Distinguished Research Award.

Lee, Jung Wan, and David Lal. “The role of FDI from MNEs in achieving national competitiveness in developing countries: the emerging case of Kazakhstan.” Paper presented at the Sixth International Conference of World Association for Sustainable Development, Brighton, UK, August 27-29, 2008.

Lee, Jung Wan, Young-Yei Kim, and Simon W. Tai. “Customers’ personality and brand personality, and its relations to their purchasing intension.” Paper presented at the Sixth International Conference of World Association for Sustainable Developmen, Brighton, UK, August 27-29, 2008.

Lee, Jung Wan, and Simon W. Tai. “Determinants of Customer Satisfaction and Country Effect on the Satisfaction Assessment: The Case of Mobile Communications Service.” Paper presented at the Seventeenth Annual World Business Congress of the International Management Development Association, Paramaribo, Suriname, June 18-22, 2008.

Lee, Jung Wan, Young-Yei Kim, and Simon W. Tai. “Designing quality service through the SERVQUAL: The case of mobile communications service.” Paper presented at the Seventeenth Annual World Business Congress of the International Management Development Association, Paramaribo, Suriname, June 18-22, 2008.

Lee, Jung Wan, Young-Ei Kim, and Woong-Jin Kim. “Personality traits as predictors of service quality perception and customer-oriented personnel of logistics organizations.” Paper presented at the International Annual Conference of the Korea Logistics Association, Yeosoo City, Korea, June 13-14, 2008.

Lee, Jung Wan, Tantatape Brahmasrene, and Simon W. Tai. “The Role of Small Business Development in Transitional Economies.” Paper presented at the Allied Academies’ Spring 2008 International Conference, Tunica, MS, April 2-4, 2008. Distinguished Research Award, Academy of Entrepreneurship.

Lee, Jung Wan, and Simon W. Tai. “Cultural Influence on Negotiation and Decision-Making: A Comparative Study of Kazakhstan and the United States.” Paper presented at the Fifth International Conference of the World Association for Sustainable Development , Brisbane, Australia, October 28-31, 2007.

Lee, Jung Wan, and Simon W. Tai. “Adjusting external trade strategies and its effects on the sustainable economic development of Kazakhstan.” Paper presented at the Fifth International Conference of the World Association for Sustainable Development, Brisbane, Australia, October 28-31, 2007.