Boston University Marketing & Communications

BU Brand

At the direction of President Robert Brown, Marketing & Communications has assembled a branding group and contracted with Toth Brand Imaging to produce brand guidelines. This work builds on the positioning statement that Hill, Holliday, Connors, Cosmopulos, Inc., established for BU at the conclusion of a University-wide marketing communications audit in 2006. The brand guidelines were formally announced on January 23, 2008 and are available at www.bu.edu/brand.