New market research handbooks available
Pardee Management Library recently added two market research handbooks to its electronic collections.
Retail Business Market Research Handbook 2015-2016 provides comprehensive retail market data and analyses, including: market data by sector; discussion of trends and current business activities; discussion of emerging markets; review of financial performance of market leaders; retail brand valuations; assessment of retail shopper satisfaction; profiles of malls and shopping centers; assessment of consumer packaged goods, health/beauty/cosmetics, home furnishings, licensed merchandise, and luxury brands; Christmas holiday, back-to-school, and back-to-college spending data; analysis of supermarket and drugstore segments; and analysis of the bridal and wedding market.
Leisure Business Market Research Handbook 2015-2016 presents an in-depth assessment of leisure, examining the market within the scope of such topics and entertainment and amusement, cultural and creative activities, hobbies, lifestyle activities, and sports and recreation. A total of 95 unique segments of leisure are assessed, covering virtually every activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research.
If you have any questions, or need help accessing these handbooks, please contact the Pardee Library Reference Desk.