New eResource: Advertising REDBOOKS
We are pleased to announce the addition of Advertising REDBOOKS, Academic Edition, to the library’s electronic collections. The Advertising REDBOOKS online database provides current detailed data, including:
- Access to more than 10,000 U.S. and international agency profiles and 15,000 global advertiser profiles.
- Detailed contact information for more than 200,000 advertising personnel.
- Information on more than 100,000 brand names.
- Information on executive changes, account wins and losses, M&A activity, etc.
- Easy-to-use search capabilities.
- Raw data format that allows the user to build their own reports.
If you have any questions regarding this database, please contact Pardee Library Reference staff at (617) 353-4304.