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New eResource: Advertising REDBOOKS

June 12th, 2014

in Frederick S. Pardee Management Library, Mugar Memorial Library

We are pleased to announce the addition of Advertising REDBOOKS, Academic Edition, to the library’s electronic collections.  The Advertising REDBOOKS online database provides current detailed data, including:

  • Access to more than 10,000 U.S. and international agency profiles and 15,000 global advertiser profiles.
  • Detailed contact information for more than 200,000 advertising personnel.
  • Information on more than 100,000 brand names.
  • Information on executive changes, account wins and losses, M&A activity, etc.
  • Easy-to-use search capabilities.
  • Raw data format that allows the user to build their own reports.

If you have any questions regarding this database, please contact Pardee Library Reference staff at (617) 353-4304.