Pardee Library Resources Tutorial Part III – Integrated Course Project
All team members of the MBA’s Integrated Course Project are invited to attend Pardee Library Resources Tutorial Part III on sources for media planning, advertising costs and WACC. There will be two identical sessions: one on Monday, November 28 from 4:00 pm – 5:00 pm in SMG 208 and the other on Tuesday, November 29 from 5:00 pm – 6:00 pm in SMG 208.
These classes will review the best databases for locating advertising costs and media information. We will cover the following resources: MRI+, SRDS Media Solutions, Ad$ Summary and more.