Marketing & Advertising – Media/Advertising

Note: Advertising expenditures for brands, companies, and products.

Note: This database contains detailed consumer product data collected from a national sample of U.S. consumers. Data includes: demographics, product usage and media exposure. Product categories include: Apparel/Accessories, Automotive, Automotive Aftermarket, Automotive Miscellaneous, Beverages, Candy/Sweets/Snacks, Electronics, Financial, Health & Beauty Aids, Home, Household Products, Food Products, Household Non-Food Products, Pets, Insurance, Leisure/Sports, Personal Care, Personal items, Shopping, Tobacco, Travel. Target reports include: Media, Upperdeck, Business to Business, Summary Reports for 10 Market areas and individual local market reports for Boston, Chicago, Cleveland, Dallas, Detroit, Los Angeles, New York, Philadelphia, San Francisco, Washington DC.
See Business Tutorials: MRI + Mediamark Internet Reporter.

Mintel oxygen (200?)
Note: Most product reports have section on advertising. Academic use only.

Note: Directory of major U.S. media including outdoor and interactive, includes pricing information for magazines and newspapers.

* For more information, see the Marketing & Advertising business research guide.